商业数据分析

• 业务核心
• 54个单位

• ACT 211:财务会计
• 3

Basic elements of accounting and methods of gathering and reporting financial data will be examined in this course, 包括财务报表的研究, 记录财务交易, 营销活动, 房地产投资, plant and equipment; and depreciation as it applies to corporations. 前提条件:BUS 201.

• ACT 212:管理会计
• 3

这门决策Curriculum将以会计概念为基础，并将包括股权融资, 管理会计概论, 成本术语和概念, 成本累积制度, 产品成本核算系统, 分析成本行为模式, 包括成本-数量-利润关系. 先决条件:ACT 211.

• 商务写作和演示
• 1

This course will be a study and practice of effective strategies for clear business 沟通 in both written and oral forms, 以及获取和共享信息的技术.

• 商业法律环境
• 3

This course prepares students to think factually and analytically at the areas of law that affect agreements and commerce between individuals and entities in the areas of, 但不限于, 合同, 侵权行为, 实体的形成, 机构, 不动产, 房地产、信托和投资者保护.

• 商业分析工具和商业统计
• 3

This course will focus on business analysis and problem solving strategies through the application of Microsoft Excel and deployment of business statistics analytics.

• 总线483:商业道德
• 3

The purpose of this course is to develop a foundation for business 道德 decision making and 道德 evaluation. 重点包括全球和国内经济、社会和法律环境问题. 运用商业伦理理论和哲学对理想、法律和价值进行评价. Case studies and classical literature underscore learning modalities embracing 道德 decision making 和分析. 这是以前工作的成果. 先决条件:商务或经济专业，本科以上学历.

• ECO 201:宏观经济学
• 3

这是一门关于宏观经济学原理研究的范围和方法的概括性Curriculum. 主题将包括家庭和企业的决策, 供求关系, 市场运作和价格决定, 在不同的经济制度下对社会福利的评估, 国际贸易和外汇, 金融市场, 政府在经济政策中的作用和目标.

OR

• ECO 202:微观经济学
• 3

这是一门涵盖微观经济学原理的Curriculum. 主题将包括家庭和企业的决策, 供求关系, 市场运作和价格决定, 国际贸易, 产业组织要素和不同程度的竞争, 以及在不同的经济体系中对社会福利的评估.

• FIN 331:金融
• 3

这是一门关于管理财务原理和实践的入门Curriculum, 筹集资金的来源和方法, 现金流量分析, 财务报表分析, 金融市场, 还有股东权益问题. Additional concepts will include decision making with risk and use of operation and financial lever年龄. 先决条件:通识教育数学要求和ACT 211.

• 管理学321:管理
• 3

这门入门Curriculum将着眼于规划领域, 组织, 人员配备, 通过强调责任和权威来控制, 授权和权力下放, 线-员工关系组织图表, 沟通, 人际交往能力, 动机, 领导, 组织Resources管理也将被研究. 先决条件:BUS 201和BUS 224. 推荐的前提条件:ECO 201或ECO 202.

• 市场营销341:市场营销
• 3

这是一门关于市场营销原理和理论的概括性Curriculum. 本Curriculum支持营销组合的实际应用方法, 消费和工业市场, 市场研究, 再加上竞争激烈的市场挑战. 这门Curriculum还包括对全球化问题的介绍. 前提条件:BUS 201. 推荐的前提条件:ECO 201或ECO 202.

• 策略的选择
• 单位

• 根据重点选择以下Curriculum中的一门:

• BDA 475:商业数据分析论文
• 3

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, 贯穿于商业项目核心和重点Curriculum的技能和知识. Students will create a signature assignment requiring developing strategic courses of action for a business. 商务考试费用. 先决条件:商科专业，具有高级学位，FIN 331, MGT 321和MKT 341.

• 总线475:业务策略
• 3

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, 贯穿于商业项目核心和重点Curriculum的技能和知识. Students will create a signature assignment requiring developing strategic courses of action for a business. 商务考试费用. 先决条件:商科专业，具有高级学位，FIN 331, MGT 321和MKT 341.

• 经济专业论文
• 3

This capstone course will integrate and apply key economic theory and models through the student's original choice of research; evaluation of the thesis will be by committee. 商务考试费用. 前提条件:高级地位经济学专业和ECO 221和ECO 321.

• HCM 475:医疗保健高级研讨会
• 3

This course is designed to provide integration and application of theory learned throughout the 医疗保健 管理 program. The course is a culminating demonstration that reflects student knowledge of both course curriculum and university program outcomes. 评估工具包括一份综合分析报告和口头报告. 商务考试费用. Prerequisites: BUS 224 and [HCM 312 (concurrent enrollment allowed) or HLMG 312 (concurrent enrollment allowed)] and Senior standing.

• INB 475:国际商业战略
• 3

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, 贯穿于商业项目核心和重点Curriculum的技能和知识. Students will create a signature assignment requiring developing strategic courses of action for a business. 商务考试费用. 先决条件:商科专业，具有高级学位，FIN 331, MGT 321和MKT 341.

• 市场营销策略
• 3

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, 贯穿于商业项目核心和重点Curriculum的技能和知识. Students will create a signature assignment requiring developing strategic courses of action for a business. 商务考试费用. 先决条件:市场营销重点与高级地位和FIN 331和MGT 321和MKT 371和MKT 442.

• 实习

• BDA 490A:专业发展和实习重点
• 2

The CUI 工商经济学院 实习 facilitates a student’s transition from academic theory to real‐life business practices and builds professional networks. 与学生的学术重点相关的实习有助于明确目标, 增加了CUI学术经验的价值，并为未来的就业打开了大门. The course provides practice in the development of a personal brand as well as skills needed in the pursuit of an internship and eventual employment followed by an off‐site internship. Students meet with their internship director before beginning the off‐site internship for advice and placement approval. Periodic student reports and written feedback from the sponsoring business are required and must demonstrate the skill acquired during the internship. 学生必须在一(1)个学分内至少修满两(2)个学分. 作为合格/不合格Curriculum提供. 先决条件:商科专业，具有初级或高级学位，MGT 321和BUS 224.

• 商业数据分析
• 21单位

• BDA 337:商业数据分析入门
• 3

This is an introductory course teaching applied job skills in close connection to the concepts and 理论 that drive the daily decisions relevant to data analysis and business intelligence. Each module focuses on a primary theme with real world cases where students will start by grappling with business problems and the underlying data to methodically drill down and solve problems from a technical approach. 这些主题包括, 统计学的应用, 数据可视化工具在Excel, 线性回归, 时间量系列, 分类算法, 数据偏差.

• BDA 338:数据争论和决策制定
• 3

Data wrangling transforms and maps raw data into formats highly useful for analytics and improved decision making. The course is structured to provide students with in‐demand job skills in SQL focusing on real‐world applications from companies such as YouTube and Kickstarter. 在线讲座的组合, live discussions with course instructors and classmates refine student capability in applying SQL tools (no coding experience is required) to business situations. 前提条件:BDA 337.

• BDA 436:数据可视化
• 3

Data 可视化 is an interdisciplinary field that deals with the visual representation of information and data through graphs, 地图和图表来识别, 了解和沟通趋势, 模式，有时是异常值. This course is structured to provide students the tools to design usable dashboards using real‐world datasets from Uber, 《菠菜靠谱老平台》, 美国人口普查局和其他机构. 在线讲座的组合, live discussions with course instructors and classmates refine student capability in applying Tableau (no coding experience is required) to business situations. 前提条件:BDA 337.

• BDA 437:机器学习基础
• 3

This course focuses on developing programming skills relevant to data analysis and machine learning with a focus on real‐world applications. 在整个Curriculum中使用了最先进的低代码解决方案, allowing students to immediately begin running models that focus on understanding conceptual material first before diving deeper into technical details. 学生使用Python编程语言，以及一套完整的开源工具. 材料涵盖了Explore性数据分析的各个阶段:导入数据, 清理和转换数据, 算法思想, 分组和聚合, 可视化, 预测和沟通结果. 前提条件:BDA 337和BUS 261.

• ECO 321:计量经济学
• 3

这门课是研究计量经济学, providing techniques for the quantitative measurement 和分析 of actual economic and business phenomena. 先决条件:满足通识教育数学要求, ECO 201和ECO 202和(MTH 252或MTH 271).

• 从以下Curriculum中选择两门:

• ACT 315:会计信息系统
• 3

本Curriculum将探讨这些概念, 控制, 以及使用电子表格和数据库的电算化会计信息系统工具. 先决条件:ACT 212和BUS 261.

• 公共关系研究
• 3

Public relations (PR) as a 沟通 discipline will be examined in this course with an emphasis on developing and implementing campaigns including presentations by PR professionals and in-class projects/exercises on topics such as public relations in 非营利组织 organizations, 企业及社会责任, 媒体关系, 技术, 道德问题.

• ECO 428:中级宏观经济学和公共政策
• 3

本Curriculum使用经济方法论来评估在, 以及驱动的目的, 美国经济公共政策的发展.S.，重点关注政府在制定社会政策方面的作用及其对个人的影响. 学生将(a)完成一篇文章，描述最近在美国的一项研究.S. 经济政策事件, (b) an essay describing the economic justification for recent public policy in one (1) of the following three (3) topics: Environmental and Natural Resource 经济学; 经济学 of Health; or 经济学 of Education. Prerequisites: fulfillment of general education math requirement and ECO 201和ECO 202和(MTH 252或MTH 271).

• MGT 323:全球企业
• 3

通过对世界贸易和投资格局的概述, 国际采购, 市场营销, 以及全球业务的管理, 本Curriculum将强调国际贸易理论, 全球金融环境, 以及跨国公司的角色，包括国际采购, 市场营销, 以及全球业务的管理. 前提条件:MGT 321.

• MGT 343:操作
• 3

This course will use applied quantitative methods to optimize cash flow; reduce material and inventory costs; create efficiencies; enhance quality and mitigate risks in the manufacture, 分布, 维修, 以及有形商品和无形服务的退休. 前提条件:MGT 321.

• MGT 351:组织中的多样性
• 3

本Curriculum将探讨多样性的影响, 文化, ethnic origin on the work experience while preparing individuals to meet the challenge of cultural diversity in organizations with an emphasis on how race, 宗教, 年龄, 性别, 性取向, 身心能力, 工作与家庭, 重量和外观, 国际多样性, 理论, 立法, organizational philosophy interact to create a set of rules for acceptable behaviors in complex organizations. 前提条件:BUS 201.

• 353:专业销售
• 3

本Curriculum着重于销售原理和基本销售概念的学习. 主题将包括:竞争优势, 研究公司和竞争对手的信息, 价值主张, 客户需求, listening; 沟通 skills, 展示信息, 谈判, 以及结案技巧. 前提条件:MKT 341(允许同时入学).

• MKT 371:数字营销
• 3

本Curriculum将提供数字媒体的广泛概述，包括有效的网页设计, SEO(搜索引擎优化)策略, 社交媒体工具, 移动营销, 指标, analytics with a focus on business strategies 和趋势 while using the appropriate digital tools for maximum effectiveness. 前提条件:MKT 341.